Sports have now become an important economical factor for any society. Not only because it helps to develop a sports culture in society, but that also helps to increase the competitiveness and healthy lifestyle in people. But also, it is one of the industries that generate good revenue. A good number of populations get to earn their living from the industries that are associated with sports. It’s not only players but also the coaches, managers, ground staff and other associated people directly to the game. Many other industries have been created due to the sports industry, that might not be directly involved in the game but has more financial benefits. One of the prime examples is the merchandise business. The merchandise business is a good source of income for any league or team. For example, AFL official merchandise is worn by not only the direct fans of the league but also many people around the globe. This help in the marketing of the AFL throughs its official merchandise and AFL online stores.
For every fan, the AFL official merchandises will always be first preference to buy and every fan tries to buy the original AFL official merchandises. Because buying the AFL official merchandise will help the league and associated teams to get the revenue. But indirectly there are many other benefits of buying AFL official merchandise.
Manufacturer:
The AFL official merchandise of the league or its teams, are manufactured by various manufacturers, not only in the region but globally too. The manufacturing of the official merchandise will create further businesses, profession and jobs. This means that if the fan is buying the AFL official merchandise, they are not helping the league but the business that is associated with AFL official merchandise. The supply chain of merchandise manufacturing is vast spanning over many countries, so this involves many functions like logistics, sales etc.
Marketing:
Buying the AFL official merchandises market the league, when their fans wear or use these merchandises, it promotes the league. But due to AFL official merchandise, the good amount is spending on the marketing of these. This helps to create good economic benefits of the people associated with it. For example, designing these merchandising and developing the sales channels like AFL online store. Then also finding partner stores, to sell these merchandises.
Sales:
The most part things for merchandises are to find the right selling platform. Usually, every league or team have dedicated retail outlets. AFL also has its AFL store online where you can get the AFL official merchandises. Think the people who are involved in developing and running the AFL online store, they might not be directly fan of the league or game of footy, but they are getting their earning from AFL online store. These online stores run to sell the AFL official merchandise. This means the merchandise business, is not only helping the fans to get associated with their teams but also help people to earn living.